Executive – Marketing

Summary

The Marketing Executive will independently lead and execute campaigns to drive growth in online subscriptions, ad revenue, market research service sales, and content marketing projects. With 1–2 years of hands-on experience, you will own end-to-end campaign delivery, optimize performance across digital channels (social, SEO, PPC, email, content), contribute to strategy, analyse results, and support business development. This role suits someone with a strong blend of marketing execution, tech/media curiosity, and people skills in a fast-evolving AI-influenced media landscape.

Company Overview

EEHerald is an electronics and semiconductor focused media and content creation company specializing in premium digital content, in-depth market research, subscription-based premium access, targeted online advertising solutions, and custom content marketing services. We combine creative storytelling, Tech-enhanced production, and data-driven strategies to enable electronics engineering industry with all the latest business and technology information and knowledge bridging buyer and supplier.

Key Responsibilities

• Plan, execute, and optimize multi-channel marketing campaigns to increase subscriptions, advertising bookings, market research inquiries, and content service leads.
• Develop and manage content calendars: Create, curate, and distribute high-engagement content (social posts, videos, blogs, newsletters, ad creatives) showcasing our media assets, research insights, and subscription/ad value.
• Handle digital marketing operations: Run and optimize paid campaigns (Google Ads, Twitter/X, Meta Ads, LinkedIn, etc.), perform SEO keyword research and on-page improvements, manage email marketing sequences, and track ROI.
• Conduct market and competitor analysis: Monitor trends in digital content, AI tools, audience behaviour, and industry benchmarks to refine strategies and identify growth opportunities.
• Own performance tracking and reporting: Use tools like Google Analytics 4, social insights, ad platforms, and basic dashboards to measure KPIs (traffic, conversions, engagement, CAC, LTV) and present actionable insights to the team/leads.
• Support business development: Engage with potential clients/partners for ad placements, research collaborations, or content campaigns; handle outreach, pitches, and follow-ups.
• Leverage emerging trends: Apply knowledge of AI-driven content personalization, generative tools, predictive analytics, and zero-click search optimization to enhance campaigns and content effectiveness.
• Collaborate cross-functionally with content creators, sales, research teams, and external partners (influencers, agencies) to align efforts and amplify reach.
• Contribute to hybrid campaigns blending digital with offline elements (events, PR, partnerships) where relevant.

Eligibility Criteria / Qualifications

Educational Qualification

• Preferably MBA, BBA (Marketing focus), or B.E./B.Tech in Electronics and Communications (or equivalent).
• B.Sc. in Electronics, Communications, or related fields also considered.
• 1–2 years of relevant experience in marketing (digital marketing, content promotion, media/tech/advertising preferred).

Essential Knowledge & Skills

• 1–2 years of experience in Marketing Tech Media — hands-on work in digital campaigns, content marketing, subscription/ad growth, or related areas in media, tech, or content businesses.
• Strong understanding of latest AI-driven trends in content creation, management, and online content businesses (e.g., generative AI for hyper-personalized content, AI orchestration in workflows, predictive analytics for campaigns, agentic AI tools, ethical AI in media, zero-click search optimization, and AI-enhanced personalization in 2026).
• High networking/people interaction quotient — excellent communication, relationship-building, client-facing confidence, and ability to engage partners, influencers, or stakeholders effectively.
• In-depth knowledge of social media platforms (Instagram, LinkedIn, YouTube, X/Twitter, TikTok) and emerging content models (interactive formats, community-led engagement, short-form + long-form hybrids, subscription-driven models).
• Basic to intermediate understanding of electronics and semiconductors — sufficient to contextualize tech influences on media delivery, AI hardware/edge computing, content processing, or related research services.

Other Requirements

• Proven track record of executing digital campaigns with measurable results (e.g., growth in leads, subscriptions, engagement, or ad performance).
• Proficiency in digital tools: WhatsApp Business, Google Analytics 4, Google Ads, Meta Business Suite, email platforms (Brevo), Photo/image and video editing basics, social schedulers, and basic SEO tools.
• Strong analytical mindset with ability to interpret data and optimize for ROI.
• Excellent written/verbal English; skilled at persuasive copywriting and presentation.
• Creative, proactive, and adaptable in a fast-paced environment.
• Willingness to take ownership and contribute ideas to strategy.

Duration & Commitment

• Full-time position.
• Remote/hybrid.
• Competitive salary + performance incentives (as per industry norms for 1–2 years exp.).
• Opportunity for quick growth into senior marketing roles.

How to Apply

Interested candidates, please send your application and resume to anithamr@eeherald.com

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